Advertising and Marketing

Guerrilla Publishing: Revolutionary Book Marketing Strategies

Guerrilla Publishing: Revolutionary Book Marketing Strategies

Price: $12.99 - $12.76

95% of authors sell less than 100 books. Don’t be one of them.

Most authors make common – and easily avoidable – mistakes that cripple their book sales. Even worse, the publishing industry is full of predatory promotion services that don’t work, or use old-school tactics that do nothing to sell books. Eager authors, frustrated by lack of sales, then resort to spammy tactics that give self-publishers a bad name.

In Book Marketing is Dead I wrote that what passes for book marketing these days is virtually useless, but I didn’t provide a way forward. I wanted to show that there was a more effective way to sell books, so I built a platform from scratch, grew a list of over 50K subscribers, got 1000+ book reviews, and sold over 20K books in less than a year. I even made some money (enough to rent a castle for Nanowrimo).

I’m still doing a lot wrong, but I’ve proven that:

  • You CAN make a living with your writing
  • Book marketing isn’t hard if you do it right

This book is a crash course on some of the more creative book marketing strategies I’ve discovered in my first year of publishing fiction. It will provide simple, actionable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write more books.

I only mention the things I actually use, that I know work, and ignore all the other things that don’t get results. We’ll discuss:

  • how to write books readers love
  • self-publishing without getting ripped off
  • how to get hundreds of book reviews
  • paid advertising and release strategies
  • pricing and pre-orders
  • book giveaways for rapid listbuilding
  • how to target your audience
  • viral exposure and press coverage
  • setting up automated funnels so you spend less time promoting
  • marketing hacks so good they should be illegal
  • and how to reach your first $1000 on Kindle

“Guerrilla” is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That’s basically how I’ll use it: book marketing strategies from the trenches to help you win the publishing war. 

However, instead of “surprise and harass” I will focus on “surprise and delight.” First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it’s relatively easy to outrank your competition, get more visibility and reach new readers. 

This book is mostly theory and ideas, and links to a lot of external resources, but I’ve recently finished a companion workbook that goes into more detail and gives exact, step-by-step plans to follow. For a limited time, this book includes access to the 67-page PDF.

There’s never been a better time to change the world with a book that matters. 

This book is predicated on the belief that everyone deserves the chance to tell their story.