Emergence of Advertising in America – A Historic Review CD
“This rare CD presents stunning examples of advertisements from the early 20th century. Drawing heavily on the works of such great masters such as the inimitable J. Walter Thompson, this CD helps in understanding the thought process of the people at the turn of the century. Amazingly, even in those early years, Thompson employed psychologists to understand the people’s psyche before launching a campaign. This and the emergence of a neo-opulent American society gave rise to a plethora of immensely innovative and eye-catching advertising campaigns that found their way onto the pages of popular periodicals. During this period, the introduction of automation in factories created a situation where supply exceeded demand. There was only way in which the manufacturers could coax potential buyers to opt for their products – by presenting them in a convincing and forceful style. This need gave the necessary leg-up to advertising. Companies such as Lux and Ponds spent a large part of their revenue in advertising to keep ahead of emerging competition and this is evident from the immensely absorbing advertisements you can examine on this CD. Enchanting, fascinating and forceful, the well-preserved images in this CD have a certain charm about them, which keeps you glued to your screens for many pleasant hours in delightful examination of their contents.”One of the world’s oldest, largest and most innovative advertising firms.
A collection of scrapbook pages prepared by Annie Grace Clark and Emma Saxton Pasco.
This rare CD presents stunning examples of advertisements from the early 20th century.
This thrilling CD is a treasure trove of history and advertising strategies.