Advertising Strategies: Secrets for writing profitable promotional piece (Better Advertising Strategies)
The only purpose for advertising is to attract and land new patients. Your promotional pieces must be salesman in print, or audio (if you advertise on the radio), or a combination of the two (if television or video). Unless your ad convinces the prospect to pick up the phone and call or come to your establishment, your ad is useless! People who carefully read advertisements are ready to buy now; they just haven’t decided from whom they will be by buying. You must convince them to choose you over every other doctor in town. Too often, doctors have to play advertising roulette with their promotional dollars. What if you were given strategies that set the advantage in your favor? What if you could know in advance that every time you run an ad you get predictable and profitable results? In many cases, advertising is only medium where you and your competitors are side-by-side for all of your prospects to see and compare. You need to do everything possible to attract prospects and have them CALL YOU FIRST! The purpose of this book (one in a series of single-problem/single-solution marketing strategies handbooks) is to teach her how to create profitable, lead generating ads that will compel prospects to pick up the phone NOW or visit your practice. Enjoy!