Advertising and Marketing

Advertising Strategies: 7 Easy Steps To Patient Attraction Through Video Marketing

Advertising Strategies: 7 Easy Steps To Patient Attraction Through Video Marketing


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Patient attraction is everything for your medical practice. To ensure success you need a steady and continuous stream of patients. To achieve that goal you need all of your promotional efforts to be winners. Specifically that means that all of your ads need to speak directly to your patients’ needs. Employing video marketing allows you to place emphasis on your unique and highly skilled services. For example, if you treat a lot of patients with fibromyalgia you should include brief videos from satisfied patients in your marketing. Likewise, if your practice deals with chronic headaches and migraine relief, that too should be highlighted in your videos. Your mission then needs to be patient-centric communication and content. You need to convert the complexities of your services into an interesting, relevant, unforgettable, and compelling manner so that your patients and prospects remember you before all other doctors in your county. This book teaches you how to incorporate your unique practice with a captivating message in order to attract a steady stream of patients.